Business plans and Case studies

Business plans

Raising Kids

Steinway

Victorinox

 

Case studies

Steinway Furniture Care

Steinway Furniture CareSteinway, makers of pianos of uncompromising quality, is one of the top 20 most recognised brands in the world. A license to manufacture furniture care products was granted to Clarecastle Group and a new company Clarecastle Furniture Finishes Inc. formed.
 
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Samsonite CARBON

Samsonite CARBONSamsonite set us a challenge to replicate the qualities of ‘functionality’, ‘innovation’ and ‘durability’ for which their luggage is justly famous into a range of personal leathergoods for men. The CARBON collection was the inspired result.
 
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Raising Kids

Raising KidsRaising Kids is a content-rich and responsive website founded in 2000 by psychologist and parenting expert, Dr. Pat Spungin. Launched in May 2001, it became the premier parenting site in the UK attracting over 75,000 unique visitors per month.
 
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Harrods

HarrodsPowerbrand Consultants developed the Harrods international collection of apparel and accessories and negotiated a joint venture agreement with Mitsubishi Corporation, Japan. The £50m deal was announced in the Financial Times on Wednesday 2 January 1991.
 
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Kingspan

KingspanPowerbrand Consultants in partnership with the research team at Rosslyn Research completed the complex non-hierarchal Group corporate identity and communication devices for Kingspan plc.
 
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Hepworth Building Products

Hepworth Building ProductsHepworth acquired a leading manufacturer of plastics in the building sector that had developed a push-fit plumbing system. The system, whilst technically advanced and proven in use had failed to secure even 1% of the plumbing market.
 
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Church’s English Shoes

Church's English ShoesChurch and company opened a small factory in Northampton in 1873 and, in the space of a few years was transformed from a craft workshop into a benchmark firm for high quality footwear. The Church brand was increasingly perceived as the hallmark of English design and craftsmanship, leading to increasing recognition and popularity, particularly in Italy and Japan.
 
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Victorinox Fashion Europe

Victorinox Fashion EuropeVictorinox, famous initially for its Swiss Army Knife, is one of the world’s most recognized and respected brands. Today, the brand has successful operations in cutlery, housewares, travel gear (Luggage), travel accessories and, most recently clothing and accessories.
 
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